My role:

Brand Strategy
Packaging
UI/UX

Rebranding for a nutraceutical company making probiotics

About Truely Health

Modern living comes with unique health related challenges. A major one being the disbalancing of the delicate ecosystem of gut microflora which is responsible for the smooth functioning of biological systems.

We believe in the power of probiotics, a vital but largely overlooked aspect of a balanced diet.

Truely Health is a nutraceutical company that is committed to helping its consumers achieve optimal health through the power of gut health.

PURPOSE

Truely believes that the key to overall wellness lies in a healthy gut, and they are on a mission to create a range of products that are designed to support a healthy microbiome.

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MISSION

Truely health aims to provide its customers with concern specific, carefully formulated probiotic supplements to care for their world within.

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Truely health wanted to elevate their brand identity, while retaining its minimal aesthetic. I developed a whole new visual language around Truely’s mission, vision, values, voice and positioning that was uncovered during a brand strategy workshop.

The overall look and feel for the packaging is bright, clear and simple with bold, contrasting colors, while retaining its minimal aesethtic.

It was important for Truely to be trustworthy, transparent and empowering for its customers. Hence, I made the website simple, elegant and classy. The colors used are soft, earthy and grounded to match its values.

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My role: Brand Strategy Packaging UI/UX